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Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”. Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google AdSense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “Old Blog has been moved to New Blog please follow and bookmark this link for future reference. This way all returning visitors and new readers should not have any problem finding your new blog domain.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

About The Author

Ant Onaf is an expet SEO consultant. Ant Onaf has years of SEO related experience. His ingenuity, dedication, and passion for technology, internet marketing, & writing has made him an monumental icon on the World Wide Web. To learn more visit Ant Onaf blog here

You might think that the only decision that you have to make when deciding to start an aquarium is whether you want a freshwater tank or a salt water tank (or  marine tank). But in reality, there are several different environments within each of these two habitats. In this article, we’ll investigate natural habitats found in the community tank, as well as those found in the waters of the Amazon River basin. These environments can be recreated in your tank, and make for very interesting and entertaining aquariums.

For example, you can have a freshwater community tank. The desired result is to bring together a collection of fish and plants that can thrive in the same tank, but do not necessarily share the same origins in the wild. Species from all over the world can be mixed. This is the most common type of aquarium tank, especially for the new fish keeper.

Another “variety” of freshwater fish tank could be one stocked with fish and plants often found in streams that run through the deep rain forests of the Amazon. Floating plants and driftwood often make these waters acidic and murky, however the Amazon basin is home to some of the most spectacular fish species found anywhere in the world, including the prized discus fish.

Also found in the forests of the Amazon River are thousands of acid-water pools and streams, rich in humic acids that result from the decomposition of vegetation that falls from the dense forest plant life. The acids turn the water darkish brown, and much of the sunlight is blocked out by the overhead canopy. Oxygen levels are often very low in these pools and streams, however, many species of fish can be found here. Swimming happily together, you might see dwarf cichlid, brightly colored tetras, and bottom dwelling catfish. This type of fish tank setup is quite interesting, and it’s easy to create beautiful habitats.

Setting up a  fish tank can be a great family activity. But before you get started, here are five tips for fish tank success

1. Probably THE most important factor when you begin to explore your fish tank options is making sure that you decide what size aquarium you want. This is important because it will determine what type and how many fish you can keep. It’s best to plan ahead so you don’t limit your choices down the road. Try to get as big a fish tank as you can comfortably afford. In general, most people wish they had started with a bigger tank once they discover the fun and beauty of setting up and keeping their aquarium.

2. Another really important decision that you need to make is where you’ll buy your new fish tank and the supplies you’ll need to go with it. Be sure that you buy from a reputable and knowledgeable supplier, that way they’ll be around to answer any questions that you might have, and in the event that you need to return something you’ll be able to easily. They’ll also be there to supply you with any items you’ll need to keep your fish tank running smoothly.

3. Setting up and maintaining your tank doesn’t have to cost a lot of money. You can enjoy fish keeping very inexpensively. But to do this responsibly, you should educate yourself, and make sure that you set up your fish tank the right way from the beginning.

4. One of the easiest ways to get your tank up and running fairly quickly is to buy a fish tank kit. Kits come with everything you need, and range from a simple “bowl”, to larger tanks of just about any size. In most cases, they will be designated for use as either freshwater fish tanks, or saltwater (marine) fish tanks.

5. Many of the new kits and systems make marine reef tank keeping an option that you may not have considered before. The new salt water fish tank systems available allow you to bring the colors of the coral reef into your home or office, without the huge expense and headaches of just a few years ago.

Just like buying any pet, keep in mind that your fish tank will contain living creatures that need to receive the proper care and maintenance in order to live happy and healthy lives. Be responsible. Learn what will be involved before making an impulsive purchase. There’s so much information available (for free!)  to you that will help you to make an informed and responsible decision. Check out Top Fish Tank Aquariums for resources. We’re always here to help. Again, make sure you do your research and learn what’s involved before you buy any fish tank [http://www.topfishtankaquariums.com].

Specializing in Freshwater Mini and Reef Tank Aquarium Kits. We offer fast, easy service, and a No-Questions-Asked Full Money-Back GUARANTEE.

Aquariums to fit any budget. Sign up at our site and receive a free fish tank screensaver. Watch and hear a realistic fish tank (freshwater or saltwater) on your monitor Discover the wonders of designing your own magical underwater world.

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The average American eats one meal, six days a week, outside of the home. Almost one half of their food budget is used for dining out. Because food portions have increased substantially, so has our weight. Our entrees and desserts have gotten larger and larger, fooling us into thinking that it’s ok to clean our plates. If they gave us this food, it’s ok to eat it, right? It’s not surprising to see that eight out of ten people over the age of 25 are overweight in America. It’s reported that about seventy-five percent of people who dine out are looking for healthier alternatives.

Many restaurants supply calorie and nutritional information in their menus. Some even offer smaller portions of their regular meals or will allow adults to purchase meals from their kiddy menu. Dining out doesn’t have to be difficult if you’re trying to eat healthy. Before going to a restaurant, visit its web site, if it has one, and look at the menu. Choose meals that work with your diet. See if items can be substituted if you need to change anything. Look at portion sizes and determine what you can and can’t eat.

If you’re going out for dinner, eat a lighter lunch. That way you won’t be adding a lot of extra calories. Don’t go to the restaurant feeling starved. Eat a piece of fruit or a low calorie English muffin that’s high in fiber an hour before you go to the restaurant. It should help you eat fewer calories when you’re dining out. You can also try a small handful of nuts to get the same results. Never start with the bread before the main meal arrives. Bread can add too many extra calories.

Make the right choices from the beginning when you’re dining out. When you order a salad ask for the dressing on the side. If you’re choosing pasta, pick one with red sauce instead of white. Choose baked potato without sour cream, you can use salsa on it instead. It’s lower in calories. Pick steamed vegetables without adding butter or sauce. They’re healthier. Sandwiches should be ordered on whole grain or wheat bread. Avoid mayonnaise and cheese on your sandwich and top it with mustard and a lot of vegetables instead. If you order an appetizer instead of a full meal, you’ll eat less. Ask for a doggie bag at the beginning of the meal and place half of it to go, so you’re not tempted to eat it. If you really want dessert, share it with another person, that way you won’t feel deprived.

For dining out guide, visit JP Pepperdine now.

Feel free to publish this article on your website, or send it to your friends, as long as you keep the resource box and the content of the article intact.

So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.

Here are seven tips to help you build and hold an audience for your blog:

Tip #1: Provide quality content.

On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

Tip #2: Blog regularly

If you don’t update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

Tip #3: Mention your blog wherever you can

Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

Michele Schermerhorn

http://www.imarketblog.com

A sassy little marketing blog

Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too.

Tip #4: Participate in the blogosphere

Get involved in other people’s blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too.

Tip #5: Think keywords when you post

Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want.

To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines.

One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories.

Tip #6: Submit your blog to blog directories

In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories.

When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write.

In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker.

Tip #7: Use free and inexpensive blog traffic exchange communities

There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them!

The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did.

The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance!

In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere!

Michele Schermerhorn calls herself a “Corporate Freedom Fighter” dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”.

The old myths are shattered. You’ll be introduced to fly fishing in an entirely different way. Fly fishing is no longer considered difficult to learn or expensive to participate in. You’ll soon come to realize that this sport is easy to learn, and will reward your efforts with many fantastic days on the water!

Learning to fly fish is an excellent way to utilize all of the natural resources that are available to everyone — world-wide. Oceans, streams, lakes, bays and estuary’s literally teem with game fish, and are easily accessible . By learning to fly fish, you will enjoy the natural world around you, get some easy exercise, relieve the strain of everyday life, and even better, there are no greens fees or country club dues – no membership tab, and no lines to wait on!

Here’s the list of myths:

1. Fly Fishing is difficult

Fly casting will take a few practice sessions to become proficient enough to hit the water — but that’s all you’ll need to get started. Why not take a look at some online fly fishing lessons (see the resources section at the end of this article) — then practice in a park, your backyard or another private place. Hit a lake or pond, where you won’t find many obstructions behind you to get in the way. Catch a few pan-fish, learn to land fish – now you’re ready for the stream, ocean or wherever you’d like to fly fish!

2. Fly Fishing is expensive

It simply is not. Fly fishing can be expensive if you spend a lot of your hard earned mullah on premier, top of the line (dare say – overpriced?) fly gear. Don’t go bottom of the line either – inexpensive equipment is hard to use because inexpensive materials are heavier and not as stiff as quality graphite. Very inexpensive gear simply does not hold up to rugged fishing use – and we are rugged, aren’t we?

So — look around. There are some great deals on beginner fly fishing outfits — don’t let the word “beginner” scare you away. This gear is not only fairly priced, but the rods are specifically designed to be easier to cast and will last a long time if you take care of them. Take this from a fly fisher that broke his very first (and precious!) fly rod in the hatchback of a Toyota Celica! Some fly rod outfits even come complete with a protective rod & reel traveling case!

3. You can only Fly Fish for Trout

You get the picture. Trout stream, pipe in mouth, tweed jacket, leather patches, wicker creel…

Wrong. Today’s fly fishing is so much more exciting than that (but if the above excites you – by all means – knock yourself out!).

I took up fly fishing in my early twenties as the result of a childhood memory of my father and other fly fishers on the famous Beaverkill in Roscoe, NY. Let’s just suffice to say that there was a lot of tweed and wicker in the ’60′s. Today the world has changed! Now — picture this forty-something year old with his wife on the flats in the Florida Keys hunting down barracuda, bonefish and permit. All tropical, all cool, all hot, we were fishing machines — it was everything you’d ask for in the excitement department!

Species: so many – let’s see, OK – trout, bass (large-mouth and small-mouth), carp, pike, pickerel, perch, sunnies, crappies, steelhead, salmon (many varieties – and Lox is not a variety of salmon!), then there’s striped bass, bluefish, false albacore, bonito, weakfish, bonefish, barracuda, permit, mangrove snapper, snook, Spanish mackerel , jack crevalle. Oh the list goes on! But I’ll stop.

4. Fly Fishing has to be done in Exotic Locations

Although the Florida Keys are very nice, as well as New Zealand, Christmas Island, Belize and the like…

There are so many places close to home that can and will provide you with the total fly fishing experience. Your local park probably may have a stocked pond. That pretty little stream with the bridge that you cross every day — may be a trout stream. The beach that you take the dog to for a run — there are fish to catch there! Fly fishing is a great sport in that it enables you to open your eyes and enjoy the world around you.

Then again, a vacation sounds nice too!

Places: rivers, streams, creeks, brooks, tributaries, lakes, ponds, farm ponds, Atlantic Ocean, Pacific Ocean, bays, estuaries, jetties, flats, reefs…

5. You need a PhD in Biology to Succeed

You won’t need a PhD in any subject to succeed in fly fishing! You might think so after conversing with some fly fishers. The reality is that you can over-complicate this sport as much as you’d like. Yes, here are times that fish are selective (won’t take the fly you’re fishing) — but in most cases you can dupe them with a selection of about two or three flies properly fished.

6. You have to be an Olympic Athlete to Fly Fish

Just as in any other sport, you can participate to the level of your physical abilities and derive complete enjoyment! Groups continue to build handicap access sites on streams and lakes — all over the US (and worldwide), and you can find a location to fly fish right outside your car!

7. You can’t learn to Fly Fish on your own

Many have, and many will. Guides, fly shops, fly fishing schools and the like will try to convince you that you’ll need those expensive lessons to get started. We disagree. And here are the key words — “to get started”. There are so many great resources for the beginner fly fisher — just read a little, online or off, and get out on the water and fly fish!

8. I thought you had to attach a real live fly to the end of the line

Negative. Fly Fishing is all about imitating fish food with a hand-made “fly”, often constructed of fur and feathers, but can also be constructed from man-made materials. The key here is imitating the natural food of the species of fish your are fly fishing for. For instance, saltwater species often feed on small minnows — and saltwater “flies” often imitate small fish or minnows.

9. I can’t do it, I tried once

Here’s the thing about fly casting: You are not casting any weight at the end of the line as with a spin rod. You are casting the fly line itself. Here’s a simple analogy: pretend that you are holding a stick with an apple pushed onto the top. You want to toss the apple across the room to your friend. You would have to swing the stick and abruptly stop the swing to let the apple fly off the top of the stick and hurl across the room to your waiting friend. Just imagine now that the stick is your fly rod, and the apple is actually your fly line. Fly casting is much the same as the analogy: your forward cast will start, just as when you swung the stick, and then stop abruptly to allow the fly line to hurl forward. See the resources at the end of this article for a cool animation that you can view, explaining the basics of fly casting.

10. You have to cast really far to catch fish

Most fish are you’ll be targeting are within 30 ft — or, you can get to within 30 ft of them. To cast to a fish this far away, you only have to be able to cast 21 – 23 ft of fly line, taking into consideration that most leaders (your terminal tackle) are 7.5 to 9 ft. We know, for certain, that with one or two practice sessions — you’ll be casting at least that far!

AnglerUniversity.com [http://www.angleruniversity.com] is an online resource for beginner fly fishers that combines online fly fishing lessons (with animations, video, and photos) with a fly shop that offers fly fishing combos, fly rods, fly reels, and accessories. Check out a couple of the resources below for fly fishing information and gear. When you’re ready to fly fish — make AnglerUniversity.com your first stop on the Internet!

I’ve included a couple of resources for you to check out:

Online Fly Fishing Lessons [http://www.angleruniversity.com/enroll3.asp]

Basic Casting Animation/Lesson [http://www.angleruniversity.com/lessons_intro.asp]

Have you ever avoided a career or business opportunity because it required you to speak publicly?  Did you ever have a great idea you wanted to share in a group setting but didn’t because of your fear of speaking in front of a group of people? 

You are not alone in the fear of public speaking.  In my travels, I have seen where the fear of public speaking have kept otherwise very successful people in all walks of life from achieving their full potential.  When you let this fear dominate your life, you lose out on promotions, business opportunities, community activities, and most of all self-confidence.

The following are seven powerful secrets to empowering you to overcome your fear of public speaking and achieving a new level of success in your career, your business, and your life:

1. Ask Yourself the Important Question

Ask yourself, “Where does my fear come from and is it real?”  Was there a public speaking opportunity in the past that you think didn’t go well or that you felt was poorly prepared?  Maybe you had to stand up in front of your classmates in high school or college and someone made what you perceived as a negative comment concerning your presentation.  Maybe you gave a good speech but you started to over analyze every detail of the speech.

First, realize that whatever happened did so at another time and place and you are no longer that person.  With new experiences, you have grown into a more confident person with much to offer.  Second, embrace feedback, extract the true areas of improvement from the feedback and work to improve your public speaking ability.  Be honest and fair with yourself and determine if the feedback is coming from someone who is qualified to give quality feedback.  I had one presentation skills student whose manager told her she was a poor speaker because she moved her hands and arms during the presentation.  Was the manager giving qualified feedback?   Doubtful.  Yet, this manager’s feedback affected this employee in a negative way for years until the employee became my coaching student. 

Again, separate qualified feedback from unqualified feedback and learn from it.  Also, don’t allow negative public speaking situations that happen in the past apply to your present or future public speaking opportunities.

2. Face Your Fear of Public Speaking

The fastest way to overcome any fear, much less the fear of public speaking, is to face your fear and attack it. Look for and embrace opportunities to make presentations.  Start with non-threatening opportunities such as your children’s school meeting or a non-work related situation and work your way up to more important, high pressure situations such as work meetings.

Realize that each time you speak is an opportunity to improve your speaking ability.  Look at your public speaking skills as a muscle.  The more you exercise your public speaking muscle, the stronger it becomes and you will improve your speaking abilities.

Go into each public speaking opportunity with a clear set of goals.  Maybe for your first speech, you may have a goal of eliminating “hums” and “ahs.”  For another speech you may have a goal of completing your speech with a powerful ending. 

3. Visualize Your Public Speaking Success

Invest time the night before you speak to visualize what a successful speech looks, sounds, and feels like and how you will feel while giving it.  If you don’t see it yourself, it won’t happen.  Most presentations can be dramatically improved just by investing time ahead of the presentation to visualize a successful outcome.

4. Master the Material

Invest the time to know what you are presenting.  Invest time to rehearse several variations of your speech.  Rehearse your speech as if something goes wrong.  What if your PowerPoint goes down, you forget a section in your speech, or someone heckles you?  How will you react?  If you know your material well enough, you will be able to overcome any presentation challenge.

5. Master Your Public Speaking Mind

During a group coaching session, a presenter started speaking, made a mistake and promptly announced, “I hate speaking in public!”  In this instance, she did not manage her public speaking mind, and let her fear of public speaking take over her performance.

When you make negative statements concerning public speaking, it will reinforce your fear of public speaking.  Take the time to replace negative statements with positive public speaking affirmations.

6. Take Time to Analyze Your Performance

In most cases, we are our own toughest critics when speaking. Whenever you speak, videotape or audiotape your presentations, sit down, and honestly analyze your performance.  Once you start to record your presentations, you will realize that some of the issues you were worried about aren’t in your speech and you will instantly see areas of improvement and address them accordingly.  As the old saying goes, “The video doesn’t lie.”

Ask for feedback from people you respect and who can give you quality, supportive feedback that will empower you to want apply the feedback in your next speech.  Before your speech, tell the person you ask to give you feedback what your public speaking goals are and what you are working to improve.

Once you analyze your areas of improvement, immediately go out and exercise your public speaking muscle and apply the improvement.

7. Reward Yourself

Reward yourself for any improvements in your public speaking skills.  The reward is up to you, but make sure to immediately reward yourself.

Bonus Public Speaking Secret:  If you forget a word or a phrase during your speech, never apologize and keep speaking as though nothing happened.  Unless the audience has a detailed transcript of your speech, they won’t know what you forgot.  Don’t let the fear of forgetting something in your speech keep you from giving great speeches.

Now, go out and exercise your public speaking muscle to give outstanding presentations.  When you apply the seven secrets to overcoming your fear of public speaking, you will realize more opportunities and gain a new level of confidence.

Ed Sykes is a highly sought after leadership, motivation, stress management, customer service, and team building expert, success coach, professional speaker, and author of “Jumpstart Your Greatness.”
You can e-mail him at mailto:esykes@thesykesgrp.com, or call him at (757) 427-7032.
Go to his web site, http://www.thesykesgrp.com, and signup for the free success newsletter, OnPoint.

Fish tanks are more than just unoriginal containers meant to hold fish. Fish tanks are expressions of their owner’s personal style, or of the style of the room or home in which they reside. Owning fish can be so much more than a mundane experience. Through creativity and a commitment to care for both the fish and its environment for years to come, amazing fish tanks can be the result.

What makes amazing fish tanks amazing? That’s simple. Their size, their design, their style, their location – an attribute of a fish tank can make it amazing. That’s why, through careful consideration and planning, it won’t be hard add amazing fish tanks to your own home.

First, when looking at fish tanks, really think about where the tank will be displayed within your home. If there is an obvious theme or feel to the room that will house it, capitalize on that. Find a fish tank that uniquely fits into that design and it can become amazing. Consider not only any objects that may make the surrounding room unique, but also any unusual colors to the way in which other objects or furniture is displayed. Remember that amazing fish tanks come in all shapes and sizes, and so finding one that fits into an existing design is entirely possible. Don’t be afraid to dream and don’t be afraid to spend plenty of time figuring out the best fish tank to add to your home.

Second, think about the design of the fish tank itself. Would it be easy to customize that design in some way to lead to the production of amazing fish tanks? Think about common objects that a fish tank could be modeled after or that could be included inside the fish tank. Any sterilized object can become a fish toy if anchored to the bottom of the tank. Some amazing fish tanks ideas could be to mimic the design of your room with the interior design of the fish tank. Find miniature furniture items and knick knacks, ensure that they’re able to be placed underwater and can be sterilized and add them to your tank. What a unique design and how neat that you’ve created a conversation piece in addition to a friendly fish environment.

Third, think about accentuating one particular attribute of your fish tank. Amazing fish tanks often have a singular focal point that just makes observers say “wow!” Can you exaggerate your fish tank through its size, whether smaller or larger? Can you find a tank that is an unusual shape and thus will draw additional attention? Both are likely possibilities that you can easily fulfill. Other possibilities to consider are the use of color within your fish tank. Consider colored sides to tank walls, or colored lights. You can even consider colored water if safe additives are used to create the change. Nothing is beyond the realm of possible when it comes to designing amazing fish tanks. By allowing your mind to dream, you can create amazing fish tanks that will be the center of attention in your home for quite some time to come.

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Most pet owners consider their four-legged friends as members of the family. Owners tell funny stories to friends about their pets amusing antics. Some pet owners even celebrate the birthdays of their feline and canine companions. Like other family members, owners cuddle with pets, talk to them, nurse them when they are sick, and punish them when they do things that are against the rules. Yet, while most pets are well-behaved, many owners have come home to find things ripped to shreds by their dog or that their cat soiled a favorite comforter. As much as owners may react harshly by yelling at or otherwise punishing their furry friends, consider the likelihood that these pets are reacting out of boredom, loneliness, and separation anxiety.

The reality is that many pets are subject to boredom, loneliness and separation anxiety just as children are. Although it is difficult to rationalize the destruction of property, pet owners should be careful not to anthropomorphize (to ascribe human characteristics to things not human) pet behavior. It is essential to realize that animals need mental and physical stimulation to prevent boredom and loneliness. Pets enjoy the company of their fellow pack animals to alleviate loneliness, for example, and an owners patient and compassionate help in overcoming separation anxiety is critical.

Researchers and veterinarians are not really sure what causes separation anxiety in some pets and not in others. Lately, the theory is that some pets have experienced a traumatic separation experience and/or may be genetically predisposed to anxious behavior. Animals that are separated from their mothers too early, or have been in and out of animal shelters, appear to be prone to anxious behavior. It is easy to understand why these experiences may dispose pets to continuing anxiety about becoming separated from those to whom they have formed attachments. Pets are creatures of habit, just as humans are.

Many dogs know that it’s time for a walk when they see owners grab the leash. Cats salivate when tea is made. They react to the sound of the spoon hitting the side of the cup, expecting a dab of milk as a treat. And, most importantly to this discussion, pets know that they will soon be left alone when you begin to wrap up your morning routine and prepare to leave for the day.

You may have noticed that your happy go lucky dog or cool as a cucumber cat become agitated or tense as you brush your teeth or put your shoes on. This agitation becomes near panic as you reach for your keys and grab your coat. And the panic becomes aggravated when you leave the house. Perhaps the tension doesn’t begin until you open the closet door and reach for your coat. “How cute,” you think, “Rex wants to go outside.” Yet, candidly, dogs and cats know the difference between going for a walk and their owners abandoning them for the day. Your pet is asking to go with you; and, when you appear to be ignoring his needs, he becomes anxious at the thought that you are leaving and may never return.

Have you ever returned home to find that the kitchen cabinets have been opened and all of your dried, boxed food has been ripped open and strewn haphazardly on the floor? Even worse than the actual mess, you recall that you put your dog in the crate before you left for work. The door to the crate is still closed; but your pet is sitting in the middle of the living room floor, surrounded by what’s left of your shredded wedding photo album, innocently wagging his tail. The neighbors have started complaining that your pet has been barking and howling constantly and your door frames have been chewed to bits.

A pet that suffers from loneliness, separation anxiety or boredom may display only one undesirable behavior. It is just as likely, however, that your pet is reacting only when you are not home. And unfortunately, this behavior is wreaking havoc on your relationship with your beloved pet. Observe your pet for signs of impending trouble as you go about your morning routine. A dog that is exhibiting signs of separation anxiety will often whimper or whine when they sense you may be preparing to leave.

Pacing the floors, shaking or shivering, and even aggressively trying to prevent your departure are not uncommon behaviors when your pet knows your departure is imminent. In fact, some pets have even taken to gnawing at his paws in an effort to alleviate anxiety – much like humans chew their own fingernails. An pet in the throes of extreme anxiety will occasionally injure himself or herself as a result of their behavior. These are extreme cases and need to be taken very seriously and solved immediately. A chewing behavior often extends to objects, doorways, and your pet may even dig and scratch at windows in an effort to find you.

Some animals may become depressed when they feel their humans have abandoned them. Depression in animals often takes the form of anorexia (refusal to eat) or vomiting. If an owner is leaving for the day, and a pet refuses to eat for eight or nine hours, this is not a significant issue. However, if an owner leaves for an extended period of time, say for a vacation or a job that involves traveling for more than a day at a time, a pet may become malnourished and may require medical treatment. Extreme cases may end with the death of your beloved pet. Incessant barking and howling is also common behavior for a dog that feels abandoned.

Cats who suffer from separation anxiety display many of the same behaviors as dogs. Many pet owners are fooled into thinking that cats have no apparent reaction to their comings and goings. However, just because cats are not known to cause major property damage, there is no reason to ignore their suffering, or to believe they are not bothered by your absence. A cat that is suffering from separation anxiety will pace, and often becomes nervous and clingy when an owner is preparing to leave for the day.

A cat suffering from separation anxiety can also display noisy protests to his owners departure. Cats may also urinate or defecate in inappropriate places and scratch doorways and furnishings. While it was thought that cats did not suffer from separation anxiety, the most recent research indicates that cats, like dogs, form strong bonds with humans, and may become anxious and overwhelmed when their masters leave. In fact, like dogs, cats may groom themselves to the point of baldness or sores.

While there is a tendency of a pet within a specific breed to suffer from boredom, loneliness or separation anxiety – often pure bred dogs and cats, mixed breeds suffer from the same emotional afflictions. Dogs and cats are social creatures. When deprived of the security of their natural mother and siblings, a new pet becomes attached to his new human family members. This is normal social animal behavior. Problems arise, however, when the attachment to the human family becomes excessively dependent. The pressing questions are how do we identify this behavior, and, subsequently, correct the resulting problems. Pets that form intense attachments to their masters are the likeliest candidates to suffer from boredom, loneliness or separation anxiety. Pets need to learn that we will be coming back soon and are not abandoning them forever, especially since animals have no real concept of time.

Soon after an owner departs, a pet begins to miss this attention, likely believing that the owner will be gone for a very long time. Those of us with children have learned that playing peek-a-boo teaches children that parents disappear, but return immediately. Animal experts do not suggest that you play peek-a-boo with your pets. They do, however, know that pets need to learn their owners will return. A dog that practically looses his mind with joy upon the return of his owner is likely suffering from separation anxiety. This is not to say that an emotionally healthy pet should ignore you when you walk in the door after a long day; but, he should definitely not act as if they have been deprived of all human contact for the last decade.

The lessons that reassure pets that their masters will return are best begun while they are young. Leaving animals with their biological mother until they are at least eight weeks old can go a long way toward eliminating feelings of separation. If you have a canine or feline companion that is no longer young, and he is not adjusting appropriately to your absences, you will need to put forth the effort to correct the situation yourself. However daunting the task seems, don’t lose hope! Regressive behavior that is a result of boredom, loneliness or separation anxiety can usually be remedied at any age. Old dogs can learn new tricks! Old cats, however, can be a different case altogether. Cats that have learned undesirable behavior are difficult to retrain. As a matter of fact, cat owners know full well that the word “train” often does not apply to cats. Cats are often immune to behavior modification. Yet, take heart, change is still possible.

Curiously enough, some pet owners and experts alike swear by the use of punishment to “break” an animal of an undesirable behavior. Although one must wonder why an owner would want a broken companion, the fact is that punishment is often counterproductive. A fostering of trust with any animal is imperative to building a sound relationship. For the purposes of this discussion, punishment is not a recommended course of action to rid your pet of undesirable behavior; and it is certainly not the way to teach your animal to trust that you have not abandoned him. It is important to remember that your pet is not attempting to punish you for abandoning them by gnawing on everything in sight or urinating on the floor. They are merely afraid that you will not return home. The resulting destructive behavior is the product of their fear of isolation.

Providing a pet with the services of a daycare center is an option, but not always feasible, and prohibitively expensive at that. In lieu of a pet sitter, owners should begin their campaign to reform their pet’s behavior by never making a big deal out of leaving their pet alone. Although many owners themselves experience separation anxiety, especially when a pet is new to a home, it is important that owners do not reveal guilt for leaving a new pet. The coming and going of pet owners is simply a fact of life, and a pet cannot always come along. The earlier pets come to accept this fact, the better they will fit into the family. Desensitizing your pet is the first step in helping him or her accept that an owner is not available.

Leave your pet for short periods of time and increase to longer periods. Actually leave the house when you do this exercise, as some pets are not easily fooled. When crate training a dog, use the same process. Leave the dog in the crate for short periods of time, gradually building up to longer stretches. Contrary to what some pet owners believe, crates are not cruel devices for dogs. Dogs are den animals. They often prefer the security of feeling like they are in a warm, safe den-like enclosure. Many dogs that have been crate trained are often found relaxing in their wired den with the door open, happily chewing on a bone or taking a nap. Remember, however, that you should never use the crate as a form of punishment. The crate is a safe haven for your dog, not a time-out room and should always retain positive associations. Additionally, upon returning to home or upon removing a pet from the crate, owners should actually ignore their pet for a short while. Remember, your comings and goings are not a big deal. The idea is that there is no cause for alarm or excitement when you depart or arrive.

In extreme cases of separation anxiety, the process of desensitizing a pet will need to be undertaken in very small steps. Using a variation of the process described above, owners of an anxious pet must approach the desensitizing procedure carefully. Approach your morning routine as you normally would, but in small steps that are easy understand.

1 Begin by putting your coat or jacket on, then sit down on the couch. After a minute or two, remove your coat and put it away. Repeat this action until your pet does not become anxious.

2 Next, put your coat on and grab your keys (purse, bag, lunchbox, or whatever else you may take with you when you leave for the day), then sit on the couch again. After a moment, put your keys and coat away. Repeat this action until your pet does not become anxious during this process.

3 When your pet becomes comfortable with what you are doing so far, you can take the process a step further. Put your coat on, grab your keys and then open the door. Close the door, replace your keys and put your coat away. Repeat until your pet becomes comfortable.

4 You will now repeat everything you have previously done, but now you will actually step out of the house (but don’t close the door). You will then re-enter the house and reverse your actions. Do this until your pet is comfortable.

5 Then further the process by actually closing the door for a few seconds or so. Re-enter the house, reverse your actions and repeat until your pet accepts these actions also.

6 The final steps in the process involve closing the door and leaving the house for longer periods of time. Once you are able to leave the house for an hour and a half or so, you should be able to leave your pet alone for a work day. (Make sure that you put your favorite shoes in a secure spot – now is not the time to tempt him.)

Take it slowly. Be consistent. The steps detailed above are a guideline. The actual formula that you use should include pieces of your personal getting-ready-to-leave routine. The idea is to teach your pet that there is no cause to worry. Your pet will soon learn that his human pack members have not disappeared off the face of the earth.

In very extreme cases, there are medications that may help; but, they should be only used as a last resort, and only in combination with desensitization training. To use them alone would doom your pet to a lifetime of medication while ignoring the actual root of the separation anxiety problem. Your vet can prescribe medications such as clomipramine (Clomicalm), fluoxetine (Prozac), or buspirone (Buspar) for a cat or dog who is clearly suffering from the effects of separation anxiety. These medications have been used successfully for separation anxiety in pets and are readily available for use.

Research has shown that pets will often display anxious behavior soon after the departure of owners. Experts believe that occupying a pet during the crucial twenty to thirty minute period after initially being left alone will alleviate any undesirable behavior resulting from boredom, loneliness or separation anxiety. Some dog owners have had success with a “kong”. A kong is a hollow rubber toy into which the owner slathers peanut butter, cheese or soft dog food. The theory is that the dog will be so occupied with the yummy kong or bone treat that he or she will not even notice that his master has disappeared. And by the time he or she does notice, the period during which separation anxiety often occurs will have passed. Kongs have been known to work great for some pet owners. Others have discovered that the kong is still full of peanut butter when they come home and pets have instead opted to devour other significant household items. Generally, this is the sign of a dog that is not anxious, but is instead bored and/or lonely.

Providing your cat and dog with appropriate playthings can ensure comfort and entertainment when you are not at home. Make sure that your pet has plenty of bones, a kong, or balls, and offer your cat a catnip mouse and balls with bells inside. Additionally, know that a sleeping pet is a well-behaved pet. It’s difficult to cause trouble when tired. Therefore, make sure that your pet gets sufficient exercise. Take walks regularly and allow your dog to interact with other canines. The purchase of a laser light can provide hours of exercise and fun for your cat. Cats love to chase a dot on the wall, and this amusing exercise will keep him fit and out of trouble.

Changing the environment of your pet may also make him feel more secure. Your dog knows that you turn off the television or radio when you leave; so change it up a bit. Dog owners have had some success with leaving the television or radio on while they are gone. For pets, environmental noise is something that occurs only when you are home, and. therefore, alleviates the anxiety that occurs when he thinks you are not in the vicinity. Providing visual or audio stimulation is very successful. Providing a window perch where a cat can observe birds that fly by the house is an example, or you can take advantage of videotapes or DVD’s that show birds.

Unlike dogs, when cats misbehave, you cannot march him off to obedience class. Correcting unacceptable feline behavior can be significantly different than correcting canine behavior patterns. A bored or lonely cat may display many of the same behaviors as a cat suffering from separation anxiety. Yelling at him usually generates little response. Inappropriate urination is a very common reaction for cats and can be eliminated using a combination of patience and ingenuity.

For a cat that insists that he must urinate on your clothing or bedroom floor, you must first make sure that there is a litter box nearby. Cats tend to make the decision as to where they want their box located. If your cat is using your laundry hamper as a litter box, try placing his box near the hamper. Gradually move the box to the location comfortable to you. Make sure that the box is filled with the litter that your cat prefers. Cats can be quite finicky about what they put their feet into. Generally, cats prefer clumping litter to clay. Additionally, make sure that the litter is kept clean. By clean, the litter must be clean according to your cat’s standards, not yours. Cats are fastidious animals and the difference between a box that has recently been urinated in and a box that is freshly scooped may well be the difference for success.

There certainly are options for pet owners to rid both their canine and feline companions of undesirable behavior. Changing behaviors in both cats and dogs takes patience, planning and lots of rewards. The trick is to make the offensive behavior unpleasant for your dog or cat. Doing so will make both the pets, and their owners, happier and far more comfortable.

In the final analysis, while most pets do not suffer from separation anxiety, all pets suffer from boredom and loneliness. It is a fact. The question becomes how to reverse this perpetual condition. It is an inescapable reality that pets, especially indoor pets, are alone with little stimulation for 10 to 12 hours at a time. There are alternative and creative ways to combat this syndrome. A pet that is hampered with boredom may become restless and destructive. A pet that is lonely has a greater chance of suffering from depression.

With the prevalence of technology today, it is economically possible to engage and befriend your pet during the day, while you are away. Take the time and effort to research those ways that will brighten and liven the days of your pet. Doing so will not only demonstrate that you care, but bolster the health and happiness of your pet. This in turn will only benefit you as a pet owner. You will get more satisfaction of having a healthier and happier pet. You will have peace of mind and reduce sense of guilt of not completely abandoning your pet.

In closing, may all pet owners recognize that we need to be best friends to our best friends.

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Home cooks of all skill levels can save money by using their kitchens more efficiently. By modifying cooking habits, making better use of existing appliances and purchasing new appliances that are energy-efficient, home cooks can save money, extend the working life of cookware and lessen the time spent cooking. These tactics are part of Green Cooking, which is about reducing waste, using less energy, less water and making less noise during the cooking process. Incorporating Green Cooking principles, the average household can minimize their home’s energy consumption and save hundreds of dollars per year on utility bills.

Using the following tips, you can maximize the efficiencies of your kitchen’s appliances and refine your cooking habits to save energy, save money and “cook green.”

1. Full-size ovens are not very efficient when cooking small quantities of food. When cooking small-to medium-sized meals, use a smaller toaster oven. In general, the smaller the appliance, the less energy used, so choose the smallest appliance suited to your cooking task. The more energy-efficient an appliance is, the less it costs to run.

2. Keep kitchen appliances and cookware clean. When surfaces are clean, you maximize the amount of energy reflected toward your food, cooking more quickly and evenly.

3. Utilize residual heat. Turn off the oven or electric stove top a few minutes before the end cooking time. The appliance will remain hot enough to complete the cooking process.

4. Energy-efficient appliances may sometimes cost more to purchase, but savings on utility bills will be realized in the long run. Try to gradually replace your old appliances with more energy-efficient models. Look for appliances with the Energy Star designation indicating that the appliance is up to current energy-efficiency standards. New and better appliances continue to be developed, cooking food faster and with greater convenience. And faster cooking times mean less energy use.

5. If you have an electric stove top, make sure your pan completely covers the heating element and is the same size as the burner. Use flat-bottomed pans that make full contact with the elements. For example, a six-inch pan on an eight-inch element wastes 40 percent of the element’s heat output. With gas burners, make sure the flame is fully below the pan; otherwise, heat is lost and energy is wasted. The moral is, if you use a small pan, use a small burner and vice versa.

6. Don’t preheat the oven unless a recipe (such as bread or pastry) requires it. A good rule of thumb is that any food with a cooking time of more than 60 minutes can be started in a cold oven.

7. No peeking. Every time you open the oven door, it can lower the internal temperature as much as 25 degrees. Use a timer to set the cooking time, and be sure your oven window is clean enough for you to see how your dish is progressing. Be sure to check the seal on your oven door to make sure it is working properly.

8. In the oven, stagger dishes at different rack levels to ensure proper air flow. Good air flow helps the oven work more quickly and efficiently. Rearrange oven shelves before you turn the oven on. Doing it after the oven is hot not only wastes heat, but is an easy way to burn yourself.

9. Piggyback dishes on top of each other, either by using the same heat source for two or more chores, or by baking such items as cookies using retained heat from prior baking or roasting. Multitask wherever possible. Cookware such as a Chinese steamer, can cook different dishes on different tiers simultaneously and inexpensively.

10. Choose your cookware carefully. Glass and ceramic cookware conduct and retain heat better than metal. If a recipe calls for a metal baking pan, you can usually switch to glass or ceramic which will allow you to lower the cooking temperature by 25 degrees.

11. By warming food first (either on the counter or in the microwave-it uses less energy than an oven) you can cut down on the amount of time your oven is on.

12. Take Cover! Water boils more quickly and foods cook faster if there is a lid on the pan, keeping the heat in. Also, don’t boil more water than you will be using.

13. Cooking frozen foods uses more energy – thaw them out first. Thawing in the refrigerator is best because it helps the efficiency of the refrigerator, cooling it down and reducing the energy required to keep it at its working temperature.

14. Cook with a microwave when possible. Microwaves use between one-fifth and one-half as much energy as conventional stoves. They are most efficient at cooking small portions and for defrosting. To cook food in the microwave faster, place it on the outer edges of a rotating tray rather than in the center, allowing more microwaves to interact with the food. Food cooks faster as the surface-to-volume ratio increases. When cooking potatoes, for example, thinner slices will cook faster than cubed or quartered sections. During warm weather when air conditioning is in use, microwaves generate less radiant heat reducing the energy load on your air conditioner.

15. Use pressure cookers. They use 50-75 percent less energy than ordinary cookware and it’s the easiest and fastest method of cooking..

16. Induction cooking uses 90% of the energy produced compared to only 55% for a gas burner and 65% for traditional electric ranges. Induction cook tops have the same instant control as gas and are the fastest of all cook top types to heat and cook food.

17. Use electric kettles to boil water. They consume half the energy needed to boil water on the stove.

18. Turn down the heat after water boils. Lightly boiling water is the same temperature as a roaring boil.

19. Toaster ovens, although generally not very well insulated are good choices for small to medium portions of food that cook relatively quickly. For baking and broiling, they use about one-third the energy of a regular oven.

20. Slow cookers also reduce energy use in cooking. Slow cookers such as crock-pots will cook an entire meal for about 17 cents worth of electricity.

21. Convection ovens consume up to one-third less energy than standard ovens. Heated air is continuously circulated by the oven’s fan, for more even heat and reduced cooking times.

22. Pressure-cooking is the easiest and fastest green cooking method. A new pressure cooker can reduce your energy consumption for cooking by more than 50%.

23. Electric skillets, like a deep griddle with walls, can steam, fry, saute, stew, bake, or roast a variety of food items – some can even double as serving dishes.

24. Soak dinnerware and cooking utensils that are heavily caked with dried food in cold water with a small amount of soap. This eliminates the need for prolonged scrubbing and using large amounts of water.

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The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.

The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!

The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.

The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.

Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.

A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.

Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.

Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.

All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.

There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C. visit the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”

Advanced programmers know a secret. The secret that they know relates to how a PHP program is constructed.

Here is the secret:

“Complex programs are built up from simple programs. If you can learn how to create a simple program, you can learn how to build a complex program, no matter how complicated.”

A program can be constructed of only a few lines. They always start the same way. Start with the PHP start tag, followed by your programming code, and last by the PHP end tag.

Example 1:</p> <p>Line 1: <php line your program goes here></php>

The PHP program shown above has only 3 lines. Line 1 & 3 are the start and end tags, line 2 is your functional code. In this case however, line 2 is a comment and will not perform any specific action other than to remind you of something. Comments are not processed by the interpreter. Once a comment is encountered, it is basically ignored.

Example 2:</p> <p>Line 1: <php line this is one comment another the last></php>

The code in example 1 behaves exactly as the code in example 2. Even though example 2 has 2 more lines. If you noticed, the additional lines in example 2 are only comments. Once again they are ignored by the PHP interpreter (PHP Engine).

If there is one comment or multiple comments, the interpreter will act the same way. It will ignore any comments that it finds.

Example 3:</p> <p>Line 1: <php line below this is a real php programming command echo first program></php>

In example 3 you will see your first functioning PHP program. The ‘echo’ command was added to this program, located on line 3. An ‘echo’ statement is a built in PHP command that will output whatever follows it to the screen. Anytime you want to output something using PHP to the screen, web browser, or visual display. Use the simple ‘echo’ command.

As you can see, the words ‘My First Real Program’ follows the ‘echo’ command. It is very important to enclose the words that you want ‘echoed’ on the screen inside single or double quotes. This way the echo command knows from what character to start with, and

what character to end with, as it generates the output to the screen.

When the echo command is called, it takes the contents inside the quotes, and sends it out to the screen – minus the quotes. So the output would be:

My First Real Program

Example 4:</p> <p>Line 1: <php line the next is first echo command are second how to last in php></php>

The output to this program would be:

You are learning how to program in PHP.

When you start programming, there is no limit to how many comments and commands you can enter in your program. Go ahead, try it yourself. As you get better you won’t need so many comments to remind you of what you are doing in your program.

Complex programs are made up of simple programs. Learning how to mix simple commands together, along with PHP start and end tags makes a fully functioning PHP program. As you are learning, a good suggestion is to add as many comments as you need to help remember what you are doing. Comments are like taking notes that you can refer back to. As you get better at programming, you will naturally enter less comments. The PHP ‘echo’ command outputs characters to the screen. Enclose all characters after an ‘echo’ command with single or double quotes.

Congratulations, you just wrote your first PHP program.

Paul Markovich is a Lead Technical Trainer.

He has been designing and building custom web sites for entrepreneurs since 1997. He’ll help you get the answers to your burning open source programming questions!

Looking For More PHP Programming Tips?

Discover Proven Programming Strategies.

Learn to Program faster, while saving time, energy, and money!

http://centeroftech.com

With more and more companies wanting to integrate their products into the lives of

celebrities, now seems like a good time to take a closer look at Celebrity Product

Placement, describe three common approaches, and outline what steps can be taken

to guarantee results.

The term “Celebrity Product Placement” is used to describe several related

techniques, but its definition applies to each: free products are distributed to

celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for

endorsement, it offers a distinct advantage. It can appear like a product choice

made on individual preference.

Most marketers are unaware of their options in this category (one form features

contracts with celebrities, guaranteeing performance and allowing marketers to

actively leverage celebrity patrons in the media) and therefore many overlook a very

powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their

relative merits by listing their pros and cons. I also hope to quash any

misconception that Celebrity Product Placement has to be a gamble, and show you

how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us

since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into

his first Hummer, an 18th century potter named Josiah Wedgwood began supplying

his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty”

led to a huge amount of publicity for Wedgwood which he took advantage of using

the term “Queen’s Ware” wherever he could.

It wasn’t until the 20th century that marketers keyed-in on America’s “royalty”:

Hollywood. But more often than not they met with disappointing results. Some

companies responded only to occasional requests for products (“gifting”), while

others made half-hearted attempts to distribute them without first devising a means

to guarantee results (“seeding”). In the end, most companies seeded product “to the

wind” and failed to grow anything of value.

Those efforts that did succeed, however, were so successful that independent

specialists emerged to help companies achieve better results. But the services they

offer vary and so do the results.

What’s It All About?

Marketers have long known the power of celebrity to influence consumer-

purchasing decisions. The term “borrowed equity” has been used to describe how a

celebrity endorsement can bestow upon a product special attributes and cache it

might not otherwise have.

The same concept applies to Celebrity Product Placement. But unlike celebrity

endorsements, where a highly compensated personality appears in commercial

advertising, Celebrity Product Placement offers marketers a more subtle and highly

effective means of reaching the public – via the media they consume by choice.

Indeed, Celebrity Product Placement is as much about placing products with

celebrities as it is about getting stories about those relationships into the press.

Regardless of the approach, Celebrity Product Placement strategies have a common

aim: to tie celebrities (thought-leaders, influencers) with consumer products in the

public consciousness.

Three different techniques offer three different levels of control over that placement:

gifting-the-talent (this usually involves supplying products for gift bags at live

events); product seeding (products are distributed more widely in hopes of securing

a promotional benefit and kicking off a trend); and, barter relationships (individual

celebrities agree to participate in custom programs in exchange for valuable

products).

Let’s take a look at each one in greater detail.

GIFTING-THE-TALENT

“Everybody” knows that celebrities own all the coolest stuff, and well before

everybody else. Celebrities travel the world and every minute detail of their daily

lives pervades the media. As style-leaders, they are perhaps our most powerful

influencers. It’s no wonder then that companies are lining up to give them the latest

gifts and gadgets for free.

One method to do this is called “Gifting-The-Talent.” This generally involves

supplying free product for insertion into “goody bags” which are handed out as

‘thank you’ gifts to celebrity presenters and award nominees at the now-countless

awards shows and charity benefits that dot the entertainment landscape.

At last year’s Academy Awards, for example, one of two Best Actress gift-bags

featured Gucci sunglasses, a Sprint PCS phone, Christian Tse 18-carat gold Iris

earrings, and more. The Best Actor bag featured Gucci eyewear, a Maurice Lacroix

Swiss watch and assorted other goodies. According to news reports, the retail value

of one such group of bags at the Oscars exceeded $110,000 each!

But how effective is this practice? If the goal of Celebrity Product Placement is to get

press coverage, can we measure the value of gift-bag placements? What types of

products are suitable and which are not? And what level of control does this strategy

offer marketers both in terms of demographics and reach?

There is no denying the value of being associated with these glitzy events, and by

extension, the celebrities who populate them. On the plus side, they offer a rare

opportunity to get close to the biggest stars in the world. On the minus side, the

marketer has no control in matching up celebrities who hold sway over their

particular demographic. They have to play the cards they are dealt.

Gifting-the-talent at award shows virtually guarantees mentions in the celebrity

press at the time of the event; but without permission to associate the celebrity’s

name and likeness with the product, marketers don’t have the leeway to truly

leverage those relationships in their own press activities.

Gifting-the-talent in this way has other limitations: first-movers snap-up desirable

categories and, of course, not all products are deemed appropriate. You won’t find

an energy drink in these bags.

PRODUCT SEEDING

Product Seeding offers marketers more control over whom to place products with

but, conversely, less control over how (or if) those products get used. And, while

virtually any product – from bottled water to consumer electronics – can be seeded

with celebrities, marketers are playing the odds here. But the payoff can be huge if

the seeding is supported by a creative strategy.

Product Seeding is the oldest form of Celebrity Product Placement. Products are

distributed more widely. They can be aimed at celebrities who are most compelling

to your demographic. And they can be delivered directly to the celebrity without the

filters imposed by events. Of course, working with a specialist who can get your

product directly to celebrities becomes paramount here. Film and television product

placement agencies are NOT set up for this practice.

Taken by itself, Product Seeding is a gamble. If you send enough freebies to

Hollywood but you don’t have a creative strategy, a celebrity might be photographed

using your product or evangelizing it on a talk show. But if one looks at Product

Seeding as one tactic in a larger Celebrity Product Placement effort, it can pay big

dividends – particularly in identifying celebrities who have a true affinity for your

product.

Energy Brands, makers of the Glaceau Vitamin Water line, discovered this in 2004.

As a result of its long-time strategy to “home deliver” the vitamin-enhanced drink

to celebrities (including Sean “Puffy” Combs and Tom Cruise), the company gained a

fan in 50 Cent. Having mentioned his preference for the product in a series of

interviews, the Hip Hop star – who is well known for his fitness-centered lifestyle –

became an obvious choice for brand spokesperson.

Speaking to Ad Age magazine, Energy Brands’ VP of marketing, Rohan Oza, said

“We’ve seen that when 50 Cent incorporates [Vitamin Water] into his daily routine …

the brand gets on the airwaves and we create a lot of trial.” Making vitamin water a

visible part of the rapper’s healthy lifestyle worked so well the company launched a

new “Formula 50″ variety named for the artist.

Such “organic” relationships can grow from Product Seeding. Not only can marketers

benefit from press mentions, but the process can be used to uncover promotional

opportunities and, in some cases, identify the most ideal product endorsers.

Product Seeding remains a gamble but, if executed properly, one well worth taking.

Relatively speaking, it is a very low-cost marketing program. And the return on

investment – though difficult to forecast compared to barter relationships discussed

below – can be big. But what if your goal is limited to getting press mentions? Can a

publicist hedge his or her bets in this category?

One of the great things about Product Seeding is how creative you can get. For

Trident White chewing gum, the company commissioned a Harris poll asking the

public to vote on the best “celebrity smiles.” My company, which specializes in

celebrity product placement, delivered gift baskets of the product to the Top 6

winners, allowing Trident to plug the celebrities in their press materials.

On another occasion, Electrolux – maker of a new high-end, super-quiet vacuum

cleaner – wanted to align their product with celebrities. We identified 6 celebrity

moms who had recently given birth and – touting the fact that these vacuums would

not wake a sleeping baby – made gifts of the product to each. Here again, the

company was able to use celebrities to draw press coverage for its product. And

they were able to reference these celebrities because they were stating facts (a gift

was made to…).

But what if you want tighter integration with celebrities? Suppose you need to

forecast a return on investment in order to get approval for a Celebrity Product

Placement campaign? And what if you want celebrities to provide feedback about

your product and authorize use of their names and likenesses as part of your press

campaign?

BARTER RELATIONSHIPS

Barter is, perhaps, the only way to guarantee performance on the part of the

celebrity. Unlike other forms of gifting, this is a quid pro quo relationship whereby

the celebrity agrees in advance to participate in the marketer’s promotional activities

- in exchange for valuable product.

Celebrity Product Placement campaigns of this type work best for big-ticket items

such as consumer electronics and (the loan of) cars. But with creative approaches,

special product questionnaires and generous “Right of Publicity” agreements,

marketers can use the celebrity’s name, likeness and opinion as part of their public

relations campaigns.

Celebrity Product Placement – via barter agreements – is also among the most

affordable ways to use celebrities. For the price of a few products, and sometimes a

token honorarium, companies can integrate testimonials into their PR materials and

create customized celebrity content for their websites.

They can involve numerous stars in a press campaign for less than the cost of a

single paid celebrity spokesperson. It is one of the most under-exploited tactics

available to marketers today.

A Case Study: Sony Electronics

The Sony CD Mavica – at the time, the only digital camera offering a built-in CD-

Rom – had failed to penetrate the increasingly crowded market for digital imaging

products. This was troubling for Sony because the CD Mavica offered clear

advantages over its competitors; namely, freedom from wires. But that message had

failed to reach the public.

Sony wanted to involve celebrities with their products and for that involvement to

influence the public in a meaningful way. They wanted a high-profile event –

preferably benefiting charity – upon which to launch a yearlong press campaign in

time for the Christmas shopping season. The focus: to promote the simplicity of

CD-based photography.

The budget was limited. But, having learned that the latest Sony products could be

made available to gift the talent, The Hollywood-Madison Group proposed a

Celebrity Product Placement campaign. Each celebrity would be asked to take a

picture of what “Freedom” means to them, and those photos would be auctioned off

for charity.

Such an artistic challenge, coupled with the prospect of receiving free Sony product,

not only served to induce celebrities to participate, but offered us an extraordinary

opportunity: to frame these pictures and mount an exhibition which raised money

for charity. Indeed, the charity component attracted higher-caliber celebrities and

provided the “hook” to draw media attention.

We successfully placed the Sony CD Mavica digital camera with fifteen top stars

including Eric McCormack, Alyssa Milano and Dennis Hopper. The photographs were

then offered for sale on eBay as part of Wired magazine’s annual charity auction,

and put on display at a star-studded event in Los Angeles.

Fifteen top celebrities demonstrated the practical use of Sony’s product and

authorized the use of their names, likenesses and opinions about the product for

press and marketing purposes (for one year). Sony received free advertising for its

product in print and online for three months (worth an estimated $100,000), as well

as 3.6 million webpage impressions (auction as a whole) and national press

coverage including Entertainment Tonight.

You can read more about this project on our website>celebrity_projects>influencer

campaigns.

Conclusion

Celebrity Product Placement offers marketers an exciting way to influence

consumer-purchasing decisions. Properly executed, it can be a low-cost, high-

return proposition. As such, it should be part of every consumer-marketing

program.

Three different approaches offer three different results: gifting-the-talent (narrow

focus); product seeding (broad focus) and, barter relationships (one-on-one focus).

But, as we have seen, a tightly integrated celebrity product placement campaign,

combining elements of each, can improve results and deliver an impressive return

on investment.

Jonathan Holiff is president and CEO of The Hollywood-Madison Group – the leading recruiter of celebrities for endorsements, appearances and press campaigns. Visit the website at http://www.Hollywood-Madison.com